During spring 2019 I volunteered for an international project organized by Fojo media institute. I and four other volunteers from Ethiopia and Sweden genereated ideas to improve media literacy in rural Ethiopia. At the conference Promoting journalism and democracy in Practice, Media Reform in a time of change we presented our concept of a campaign of animated movies and music that is both easy to spread and designed to appeal to a diverse target audience. In addition to participating in the ideation work, I made sure that we set clear goals, followed our schedule and evaluated our ideas. I wrote my master thesis in parallell with this project.